Trendsters
,
Marketing
The Client
Trendsters are a digital-first and traditional media agency based in Ghana. They manage a roster of some of the country's most recognized influencers and connect them with brands looking to show up authentically across digital and traditional media. Think social campaigns and billboard placements. Both worlds. That combination is actually what makes them interesting: they're not just an influencer house, they're a full media play.
Their mission going in was bold. To lead the digital and traditional media landscape in Ghana, setting trends rather than chasing them. Their words, and they meant it. The question was whether their brand could back that up.
When they came to me, it couldn't.
Services
Brand identity
Year
2020
The Logo
The brief was to build something bold and current, but the real opportunity was in the name itself. "Trendsters" starts with a "t" and a "t" has a crossbar. A crossbar looks a lot like a pair of shoulders. That's where the idea came from.
The "t" in the wordmark is not a regular letterform. It's a figure, a person, with a smooth circular head sitting right on top of the crossbar, fused seamlessly into the letter. You read it as a "t" instantly, but you're also reading it as a human presence. A content creator. An influencer. The thing Trendsters is literally built around.
What I love about this solution is that it doesn't announce itself. There's no separate icon sitting next to the name, no badge or emblem demanding attention. The idea lives inside the word. And because the rest of "rendsters" follows in the same bold, rounded weight, the whole mark reads as one cohesive unit: tight, confident, and impossible to misread at any size.
That's the kind of logo concept I chase. Not clever for the sake of clever, but meaningful in a way that makes the brand feel inevitable once you've seen it.
Color — Energy Meets Versatility
This palette gave me the most to think through, and I'll be honest — it was a deliberate swing.
The palette runs wide: reds, oranges, warm yellows sit on one end; blues, cooler greens and neutrals anchor the other. On paper, that sounds like a lot. But Trendsters operates across a lot. Their influencer roster covers lifestyle, tech, entertainment, fashion. Their clients range from buzzy consumer brands to more corporate names that need strategic OOH placements. A narrow, precious palette would have lied about who they are.
The key was hierarchy. The vibrant hues, the reds and oranges especially, are the personality, the energy, the thing that catches your eye on a social post. The blues and neutrals are the professionalism, the steadiness that shows up when they're presenting media plans and campaign reports. Used correctly, both sides of the palette reinforce each other. The brand feels exciting and trustworthy, which is exactly the combination an influencer agency needs to sell.
Typography — Neue Montreal
Neue Montreal was the clear choice here and I'd make it again without hesitation.
It's a geometric sans-serif with serious range. Light all the way through to bold, with each weight doing distinct work. In headlines it's punchy. In body copy it's clean and readable. And it performs just as well on screen as it does in print, which matters a lot for a brand that lives across Instagram posts, pitch decks, and physical media simultaneously.
There's also something in Neue Montreal's character that feels genuinely current without being trend-dependent. It has the confidence of a typeface that knows it doesn't need to try too hard. That energy aligned perfectly with what Trendsters needed to project.
What Was Broken
An agency called Trendsters that presents itself as the authority on trends should look the part. Their existing identity didn't. It felt behind. Not wrong necessarily, just not theirs. Nothing about it said "we are the ones who set the tone." And in the influencer marketing space especially, where the entire product is attention and cultural relevance, that gap between what a brand claims and what it looks like is fatal.
Their audience, brand managers, marketing directors, and the influencers themselves, is sharp. They know good design. They notice when something's off. Trendsters needed a brand that could walk into a pitch meeting and immediately communicate: these people know what they're doing.
The Strategy
Before I touched a single design element, I had to be clear on what Trendsters actually is. Because "influencer agency" is too simple. They operate across digital and traditional media simultaneously. They work with micro-influencers who shape online conversations and they place billboards across Accra. That's a genuinely wide range and the brand needed to hold all of it without feeling scattered.
The answer was energy with discipline. Bold enough to live in the fast-moving world of social media and creator culture. Structured enough to sit in a boardroom presentation to a corporate client. Youthful without being juvenile. That became the brief I designed against.
